21 – 22 September 2026
Hotel Hyatt Regency, Belgrade
21 – 22 September 2026
Hotel Hyatt Regency, Belgrade
A UNIQUE FOOTBALL EVENT IN THE REGION
This year, Belgrade hosts the second edition of the Adria Football Forum, the leading regional event dedicated to football education, development and connecting the football industry across Southeast Europe. This professional and inspiring forum brings together the most prominent professionals, club representatives, organisations, and companies, creating an ideal space for knowledge exchange, building new partnerships, and enhancing collaboration in the region and beyond.
FORUM MISSION
Adria Football Forum is a community that enables the exchange of knowledge, ideas, and best practices in the modern football ecosystem. The forum’s goal is to strengthen connections among the participants, provide insights into the latest trends, technologies, and approaches in sports management, and raise the level of professionalism in football.
WHY THE FORUM?
PROFESSIONAL DEVELOPMENT
Learn from the best in the industry – hear their experiences, insights and trends shaping the future of football.
NETWORKING
Connect with the most prominent experts in the football world. Collaborate with leading industry players and expand your network with influential individuals shaping the game’s future at regional and global levels.
NEW OPPORTUNITIES
Expand your network, discover new business opportunities, and establish strategic partnerships with decision-makers in the international football environment.
EXPERIENCE BELGRADE
Belgrade, a city with a deeply rooted football tradition, offers far more than a top-tier forum. Explore a destination where love for the game seamlessly intertwines with fascinating history, a vibrant cultural scene, exceptional cuisine and unforgettable nightlife.
WHAT DOES THE FORUM OFFERS?
The forum creates a space for open dialogue among participants from diverse backgrounds who rarely have the opportunity to meet and exchange experiences. Special emphasis is placed on education as a key driver of development – through knowledge sharing, learning from practice and adopting modern approaches.
Through collaboration and joint reflection, participants work towards developing sustainable solutions that follow European trends while remaining aligned with local specificities.
WHO IS THE FORUM FOR?
The forum is designed for football professionals who shape the future of the game through their vision and expertise – club executives, sporting directors, coaches, analysts, scouts, football association representatives, companies, investors and everyone who wants to contribute to the development of modern football across the region.
KEY TOPICS
The focus of the second edition remains on the need for more intensive regional collaboration in Southeast Europe. The core themes we will address this year are:
LEAGUE DEVELOPMENT IN THE REGION
How the region competes, collaborates and grows together
TALENT INTELLIGENCE
Football’s new currency: Scouting, data and regional talent flow
ANALYTICS AND TECHNOLOGY
From algorithms to the locker room: The AI revolution on the pitch
BUILDING THE COMPLETE PLAYER
Youth academy work
ELITE CONDITIONING PREPARATION
The power of the game: Physical foundations of modern football and enduring systems
CLUB ARCHITECTURE
Behind the scenes of success: Investments, diaspora and new ownership models
WOMEN’S FOOTBALL
A new era of the game: Developing women’s football and structures for the future
FOOTBALL EDUCATION
Knowledge as an edge: Licences, education and standards of elite football
COACHING CRAFT
The mind behind the game: Methodology and leadership of top coaches
FORUM’S REGIONAL DYNAMICS
One of the key values of the Adria Football Forum is its regional rotation – each year, a different Southeast European country hosts the event. This fosters deeper collaboration, inclusion of diverse football communities and exchange of best practices at local and regional levels.
ADRIA FOOTBALL FORUM 2025 IN NUMBERS
7 EXHIBITORS
12 PARTNERS
13 + ORGANISATIONS
14 COUNTRIES
40 + SPEAKERS
40+ FOOTBALL CLUBS
250 + PARTICIPANTS
TESTIMONIALS
NERMIN BAŠIĆ
Technical Director, TSC Galaxy:
What held special value for me was the amount of concrete knowledge and experience shared by people working at all levels of football – from on field operations to strategic management. It is precisely this realism and practical perspec¬tive on everyday chal¬lenges that makes the forum exceptionally relevant.
NENAD MONEV
General Secretary at FC Rabotnički:
From a speaker’s perspective, the forum stood out for its clear vision, high‑quality content and strong regional relevance. The Adria Football Forum has clear potential to become a key reference point for football dialogue in the Balkans and beyond, and this edition in Zagreb has laid very strong foundations for future growth.
DRAGIŠA ZEČEVIĆ
Head Coach of the U19 Serbian Women’s National Football Team:
Everything was at an exceptionally high level. The overall organisation of the forum, surpassed even some of the UEFA and FIFA seminars I have attended. What made it especially interesting was bringing together people of different profiles, as well as different countries.
SIMON ROŽMAN
Head Coach ex. NK Osijek, FK Sarajevo, NK Maribor, NK Rijeka:
The exchange of opinions, experiences, professional challenges, and at the same time solutions for the future is exactly what the coach¬ing profession in our re¬gion needs and what it can find in one place.
Join us on 21 – 22 September 2026 in Belgrade
Summer early-bird discount only 50 tickets po sniženoj available at a reduced price!
SPONSORS
LAST YEAR’S PARTNERS
CLUBS AND ORGANIZATIONS
For partnership opportunities with the Adria Football Forum, please contact us at
dejan@adriafootballforum.com or sanel@adriafootballforum.com
